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What is a Hashtag? And What Do You Do With Hashtags?
A little while back, someone named Dr. C commented here at Small Business Trends saying: ”I’m still not sure how hashtags are being used, or how to use them, or when to use them, or what the...
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What is Hashtag Hijacking?
This week’s explainer article answers the question “What is hashtag hijacking?” Let me say right up front: if you do not understand what a hashtag is, this article will be confusing. A hashtag looks...
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What Is “Owned, Earned and Paid Media”?
If you work in a marketing agency, or are a marketer in-house in a larger company, you probably know the answer to “what is owned, earned and paid media?”. But we small business owners wear many hats....
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What is Glogging? Well, You May Soon Be Doing It
Google Glass is Google’s computer that looks vaguely like eyeglasses. Although there are no lenses in Google Glass , they remind you of an eyeglass frame (see above). Glass is currently experimental...
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What Are Net Promoter Scores?
What are net promoter scores? Well, if you have some idea how many of your customers would likely recommend your product or service to a friend, you already have a handle on the idea of Net Promoter...
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What is Retargeting? (Ads That Get Visitors to Come Back)
You may have had this happen. You visit a site, and then afterwards it seems like you see ads for that site everywhere you go. Coincidence? Stalking? No – it is called retargeting. For businesses,...
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What Is HTML5? Do I Need It For My Business Website?
By now you may have heard the term HTML5 in your online travels. But do you know what HTML5 really is? It’s important to know because HTML5 gives you more choices for a richer website, along with...
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What Is a Plugin?
If you spend enough time around social media and blogs, “plugin” is a term you are sure to run into. The term plugin or plugins refers to software. Think of it as a piece of software code that you...
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What is Nofollow?
Search engines look at links as potential votes for the Web pages they point to. Some website owners have spent countless hours (and dollars) trying to improve their placement in search results,...
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What Makes a Small Business Influencer? 7 Experts Weigh In
What makes an influencer? Specifically, who influences the small business community? It turns out, on one level that’s an easy answer. But on another level, it is much more nuanced and hard to...
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What Is a QR Code and How Does It Work?
Internet fads constantly come and go, but one that has stubbornly stuck around, despite repeated incorrect predictions of its imminent demise, is the QR (Quick Response) code. So what is a QR code and...
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What is Shared Hosting?
When it comes time to find a home for your website, one of the first questions you may ask is, “What is shared hosting?” That’s a good question and answering for you is the purpose of this post....
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What is Native Advertising?
What is native advertising? If you were to ask for the most straightforward answer to the question, “What is native advertising?” it would be: “Native advertising is a form of online advertising that...
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What is Brand Storytelling?
Brand storytelling can greatly enhance interest and engagement in you and your business. It has emerged from the explosion of content marketing, brand journalism and article writing that has taken a...
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What is SSL and Why Should You Care?
In a previous report about changing from HTTP to HTTPS , it touched briefly on Single Socket Layer (SSL). In short, SSL and its successor, Transport Layer Security (TLS), are needed to operate...
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What Are Twitter Cards and How Do I Use Them?
One of the biggest shortcomings of Twitter has always been its 140 character per tweet limit. Nonetheless, creative small business marketers have been using the social media platform successfully for...
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